In 1978 the term RICE (Rest, Ice, Compression, Elevation) was devised by Dr. Gabe Mirkin for the treatment of athletic injuries. 40 years later, a lot more research has been done and it has shown that ice is actually harming, rather than healing our bodies! Even Dr Mirkin has recently publicly stated that his recommendations are out-dated! Instead; the BE CALM protocol is preferred – more on that later!